ZenBlog

Are you a small business owner who's disappointed that you've never reached the profit level you had hoped for when you started your business? Or, has your once-profitable business started to take a nosedive? Both situations are fairly common. Everyone wants to be more profitable. After all, profit is how we keep score in business. It's not ab...

Business persons should consider what data points will be most helpful down the road, when their business is bigger and more complex and decisions need to be made more quickly. Especially in the launch stage, paying close attention to your pricing and costing strategies is essential, because inaccurate estimates of either can throw your company int...

​People choose to leave companies for all sorts of reasons. Compensation and career progression concerns are typically at top of the list of reasons to bail out, but there are plenty of underlying issues that affect job satisfaction. But today, with placement opportunities very low and unemployment extremely high, very few people opt to quit a...

​No matter if you're a B2B or B2C marketer, lead generation is a necessary function of your marketing team. And it's something we're all trying to improve upon. A great way to bring leads to your website is through business blog. In the age of content marketing, blogging has fast become one of the most effective ways to market your brand....

First of all, if you're new to accounting, it's a good idea to go with software that's well established and popular. When you start out, you'll likely need some help from an outside accountant to figure out how to record transactions properly. One of the main reasons businesses fail is because there isn't a good bookkeeping system in place tha...