No matter if you're a B2B or B2C marketer, lead generation is a necessary function of your marketing team. And it's something we're all trying to improve upon. A great way to bring leads to your website is through business blog. In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It's simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting.
Read more : http://www.blogtrepreneur.com/business-blogs-generate-leads-sales-opportunities/
