Leads are an integral part of any sales force strategy. Without leads the process stumbles, relying on only chance and fortune. Small business owners, especially those selling services or large expensive products, are often faced with the need to follow up on their sales leads. While this may seem straightforward, there are many variables involved in the process that will determine whether a sales lead converts or slips through your fingers. Sometimes so-called quality leads can fizzle out and suspect leads can turn into big business. There are different things that you can do to effectively follow up on sales leads your marketing activities generate. From contacting people quickly and continuing to check in with them over time, to keeping an up-to-date database and measuring results, there is more to good follow-up than just one simple communication.
Read more : http://smallbiztrends.com/2016/05/follow-up-on-sales-leads.html
