For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be among its top priorities. But what many businesses tend to forget is that once a customer makes the first purchase, there is much more to be done in the customer relationship. Smart businesses know that the first purchase is really just the beginning, and that the real business value lies in retaining that customer.. The average business loses around 20 percent of its customers annually simply by failing to attend to customer relationships. In some industries this leakage is as high as 80 percent. The cost, in either case, is staggering, but few businesses truly understand the implications. Managing your customer retention rate is an incredibly important part of growing a sustainable business. By focusing on your best clients, you'll increase the value of your services in the eyes of the client and ensure future projects will come your way.
Read More : http://smallbiztrends.com/2016/04/7-tips-effectively-retain-customers.html
