Sales skills aren't just for salespeople. If you can't sell yourself, your ideas or your innovation, you won't stay in business. Selling is an essential skill every entrepreneur must master. Starting from day one in your business, you're selling. Whether it's pitching your idea to potential investors or showcasing your latest innovation to prospects, the success of your business depends on your ability to sell. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it means spending more time understanding the customer buying process. Here are 7 steps every entrepreneur need to succeed as sales person.
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