Effective advertising gets you the best return on your investment. In other words, the best ways to advertise your business are the ones that have low costs but reach a wide audience. Limiting your advertising to a company website or the occasional postcard in the mail to prospects is not the best way to advertise your company. Good advertising requires planning and creativity. Start-up and smaller businesses must be even more careful when it comes to advertising. When done correctly, advertising can attract new customers, build sales to boost your bottom line and enhance your reputation. Here are 4 ways you can market your small business.
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