When customers make a purchase from your business pretty much every time the decision to purchase from you is not only based on how your product or service fulfills their needs, or the pricing of your product. In nearly 99.9% of transactions the customer will purchase from you because they trust you. A unique and compelling website isn't an option anymore. Having a poor site causes businesses to lose customers, and that is money out the door. Potential customers visit your site specifically for its content—its appearance and usability are critical to its success and how those users view your company. Getting your Web design wrong can have a very negative impact on your business.
Read more : https://learn.infusionsoft.com/marketing/three-user-experience-mistakes
