Customers are the lifeblood of any business, so it's vital you can keep generating leads and retaining your existing customers. But doing so is often a concern for businesses, with more than one in three companies saying that generating new customers is their biggest worry. A key way to sell more goods or services is to attract new customers. To increase your customer base, it is necessary to stay in constant contact with potential and existing customers and the more value your business can offer, the more likely they will remain loyal.
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